campaign design

MAUKISS
BLOOM

Campaign

bloom ss25

brand

maukiss

industry

fashion & lifestyle

what we built

Campaign design, Photography, Motion, sound design, creative & Art co-direction, Typography & graphics

Directed in collaboration with Maukiss founder & creative director Guste Tautkeviciute

A woman with straight black hair and red lipstick poses against a dramatic sunset sky with clouds, wearing a black sleeveless top. Large bold text on the left side says 'HOLD TIGHT TO DIE TRIED.' Smaller text on the right displays 'BLOOM MAUVE SS2025.'

Close-up of open lips with glossy red lipstick, biting a yellow orchid flower with red markings, and text "BLOOM MAUKISS" and "SS2025".

the context

Fashion was exploring fantasy worlds. Few small brands had tried.

Major brands were experimenting with AI, augmented reality and fictional worlds around their collections. In Lithuanian independent fashion, this was still rare. Maukiss had a new collection ready — elegant satin two-piece sets in three colorways — and wanted to launch it as more than a drop.

A book cover featuring a large, abstract, cream-colored flower with curves and shadows, overlaid on bold, black and brown text.

A woman with dark hair and makeup, looking to the side, with shiny, reflective, flower-shaped sculptures and black paint art on her chest and face, against a white background. The word 'MAUKISS' appears in the upper left corner.

the concept

Softness shows best against something hard.

Bloom is about transformation: softness that comes out of something harsh. The clothes carry the soft side — elegant satin sets, like the flower. The world around them carries the dark side — metal, coldness, augmented layers — so the contrast makes the softness impossible to miss.

Close-up of a yellow rose with a chrome skull and skull-shaped pendant, with the text 'GOTTA HARDCORE' beneath.

Close-up of a person’s face with makeup and an eye in the center of the forehead, with the text "BLOOM MAUKISS" and "SS2025".

the tools

Showing BLOOM as a strange, sensual transformation

Flowers, skin, chrome, distortion and experimental photography become tools for expressing the central campaign idea in different ways. The flower moves from the eye to the body, from something organic to something artificial. The contrast between orchids, human skin, distorted photography and chrome creates one surreal world where blooming is not simply about beauty, but about evolving into something new.

A close-up of a woman with blonde hair lying on a pink textured surface, partially obscured by large black text reading 'FLOW'. The woman appears to be wearing a black leather top and is gazing at the camera.

A young woman with dark hair and makeup lying on a pink surface, with the word 'LOOK' written in large black letters across the image.

A woman with blonde hair lying on a pink textured surface, partially obscured by large black text that spells 'BOOM'.

A woman with black hair, makeup, and red lipstick lying on a purple surface, with the word 'BOOM' in large black letters overlaying the image.

A person's hand holding a ticket labeled 'Maukiss Bloom' in front of a cityscape with tall buildings and large digital screens displaying colorful floral imagery, with a blue sky above.

the result

A complete point of view from the founder’s vision

BLOOM became one of the early examples of a Lithuanian brand launching a collection as a world. The campaign brought Maukiss closer to the founder's vision: elegance presented with contrast and character.  And it gave the collection something most drops don't have: a look people could recognize without seeing the logo; the collection had its own visual universe. Across photography, motion and graphics, the same tension between softness and hardness became a recognisable campaign language — allowing Maukiss to present the collection not simply as new pieces, but as a complete point of view.