[ Rebel More Studio / Campaign Design ]

Campaigns argue,we make the case

Your brand has something it wants people to understand, feel or do. A campaign makes that message hard to miss. One idea, argued everywhere at once — the concept, the images, the words. We design the whole argument, from the big idea to finished assets ready for feed and print. Built for founder-led brands with a launch, a drop or a collection coming.

Fallen Stars and Angels — Supernova campaign still for MAUKISS: a man in sunglasses against Monument Valley at dusk
Book a free call [ 20 min ]
Bring your launch date
[ Who it’s for ]

Campaign design is made for those who...

001

Want to turn attention into sales...

Build campaigns that clearly communicate the offer and give people a reason to buy.

002

Are launching something that needs to perform...

Give your product, service or next release a strong concept designed to drive interest and action.

003

Want more from their marketing budget...

Create one clear campaign direction across ads, social media and every customer touchpoint.

[ What you get out of it ]

Campaign design will help you...

001

Turn your business goal into a strong campaign concept.

002

Communicate your offer clearly and give people a reason to choose it.

003

Carry one clear idea across social media, advertising and every relevant touchpoint.

004

Turn more attention into interest, action and sales.

One idea, carried until it can’t be missed — that’s the whole job. Below: four frames from Spurra, the same campaign world argued across product, type and motion.

Spurra campaign frame - model resting in dark water, Recharge
Spurra campaign frame - gilded hands framing the glowing star logo
[ Spurra / campaign frames ] [ prev ]  01 / 04 [ next ]
Book a free call
Bring your launch date
[ The evidence ]

Campaign design is a business decision


A campaign budget can feel like a bet on taste. The numbers say otherwise. Recent research shows that how a campaign is designed and carried across channels can influence marketing returns, brand impact and acquisition costs.

4×

Four times the return without four times the spend

Bain & Company studied 1,200 senior marketing executives worldwide. The leading companies achieved six times higher median revenue growth while spending only 1.5 times more on marketing. That worked out to four times higher marketing ROI.

The leaders stood out for deeper customer understanding, continuous testing and creative designed to command attention.

Bain & Company, 2025 →

57%

One connected idea creates more brand impact

Kantar found that campaigns built around one idea and properly adapted for each channel produced 57% more brand impact than campaigns that felt disconnected or were not tailored to the medium.

The finding comes from Kantar’s Global LIFT+ campaign database.

Kantar, 2026 →

up to 32%

More creative variety, lower acquisition costs

On Meta, campaigns using a wider mix of formats and messages achieved up to a 32% improvement in cost per acquisition, along with 9% more incremental reach.

The AppsFlyer report analysed 1.1 million creative variations and $2.4 billion in advertising spend.

AppsFlyer × Meta × Dentsu, 2025 →

We sell campaigns. You should not have to take our word for it. Every source is linked.

[ How it works ]

Sounds good. But what does the process actually look like?

Four clear stages, from the first conversation to the finished campaign.

001

The call

Twenty minutes, free. Bring your launch date and a link to your brand. We will discuss what you are launching, what is possible before that date and what it will cost.

We will also bring one or two initial campaign thoughts. They are yours to keep whether we work together or not.

You do: book the call and bring the date.
You receive: an honest view of the scope, timing and investment.
002

The brief

After the call, we send you a focused questionnaire about your brand, audience, offer, voice, previous campaigns and business goal.

You tell us what success needs to look like. We turn that into a clear campaign message, the action we want people to take and the KPIs that will show whether it worked.

You do: complete the questionnaire, share relevant brand materials or past campaign results.
You receive: a focused campaign brief defining the audience, message, objective and measures of success.
003

The concept

We turn the brief into one complete campaign idea. This includes the campaign narrative, key message, verbal line, art direction, casting and styling direction, and the recommended channels and formats.

You see everything in one presentation before anything is produced.

You do: tell us what feels right, what feels wrong, and approve the final direction.
You receive: a complete campaign concept, ready for your team or ours to produce.
004

The assets

If you book production with us, we turn the approved concept into the finished campaign. This can include the key visual, advertising creative and adaptations for social media, digital and print.

Every format, deadline and revision round is agreed before production begins.

You do: approve the final files and publish them.
You receive: finished campaign assets, named and sized for every agreed channel.
[ Who you’ll be working with ]

A campaign should do more than look good

Vaiva Urbonaitė, brand strategist and founder of Rebel More Studio, at golden hour in Vilnius
[ Vaiva Urbonaitė / brand strategist, founder ]

Your call and campaign direction are led by Vaiva Urbonaitė, brand strategist and founder of Rebel More Studio. She studied Strategic Marketing at Imperial College London, worked as a business consultant and co-founded Maukiss, helping build the brand from its early days.

That combination of strategy and first-hand brand experience shapes how every campaign is developed. Before anything is designed, we define what the campaign needs to achieve, who it needs to move and what they need to understand or believe.

The concept is then tested against your positioning, audience and business goal. This keeps personal taste from steering the work. Every decision, from the central message to the final visual, has a clear job.

You do not need to arrive with the strategy figured out. The call and questionnaire turn it into a set of clear decisions we make together.

Book a free call
You’ll be talking to Vaiva
[ The work ]

Real campaigns, built from strategy to launch

The campaigns shown here were created for real brands and taken from the first strategic question to the finished assets. We defined what each campaign needed to achieve, found the story, set the creative direction and carried the idea through production.

That full-process experience shapes every new project. The concept is developed with the budget, channels and final execution in mind from the start.

BLOOM campaign visual — model behind an orchid, Lady Orchid
Bloom
ROOM404 campaign still — model in a hotel corridor
Room404
Places Unknown campaign still - requiem for a dream
Places Unknown
[ The menu ]

The right campaign for the size of your launch

Every project begins with the same strategic brief and one clear campaign concept. Choose the direction alone to produce with your own team, or let us carry it through photography, design and the finished rollout.

[ to start ]

The Campaign Concept

from €1,800

We define what the campaign needs to achieve, what it needs to say and how it should come to life.

[ best for / brands with their own production team that need a complete campaign direction ]
[ includes ]
  • Campaign objective, audience, message and KPIs
  • Campaign story and central verbal line
  • Art direction boards
  • Casting and styling direction
  • Location and set direction
  • Shot list and asset plan
  • Recommended channels and formats
  • Final concept presentation, ready to produce
[ the mains ]

Campaign S

from €3,900

Everything in the Campaign Concept, plus:

[ best for / a focused product, service or small launch ]
  • A focused shoot of up to half a day
  • Photography by Rebel More
  • Up to 8 final retouched photographs
  • One key visual
  • Up to 10 finished campaign assets
  • Final files sized for the agreed channels

Campaign M

from €6,500

Everything in the Campaign Concept, plus:

[ best for / a collection drop or product launch that needs more imagery and a wider rollout ]
  • Pre-production and shot planning
  • One full shoot day
  • Photography and on-set creative direction by Rebel More
  • Up to 15 final retouched photographs
  • One key visual
  • 20–30 finished campaign assets
  • Final files prepared for the agreed rollout

Campaign L

from €12,000

Everything in the Campaign Concept, plus:

[ best for / a seasonal campaign that needs one complete world across several customer touchpoints ]
  • Full pre-production planning
  • Up to two focused shoot days
  • Photography and shoot direction by Rebel More
  • Up to 30 final retouched photographs
  • Key campaign visuals
  • Lookbook direction and design
  • Up to 50 campaign assets and channel adaptations
  • A complete rollout across the agreed social, digital, email, retail and print channels
[ first step ]

The Direction Session

€390

90 minutes with Vaiva, and you leave knowing your next three moves. It counts toward your project.

About photography and production

Campaign S, M and L include photography by Rebel More within the stated scope. If the concept calls for a specialist photographer, or you already have someone you want to work with, we can bring them into the production while continuing to lead the campaign strategy and creative direction. Their fee and image licensing will be included separately in the final production quote.

The package prices include Rebel More’s strategy, creative direction, photography, retouching and campaign design. Models, styling, hair and makeup, studios or locations, assistants, props, specialist equipment, travel and other third-party production costs are quoted separately.

A retouched photograph is one selected and fully edited image from the shoot. A campaign asset is a finished design or channel adaptation created using those photographs, such as a feed post, story, advertisement, website banner or print layout.

Usage of photography by Rebel More across the agreed campaign channels is included for 12 months. Any longer-term, expanded or unrestricted use will be confirmed in the final quote.

Book a free call
Twenty minutes — we’ll tell you what fits your date
[ Curious? ]

Asked before the call

We already have a photographer. Do we still need you?
That’s exactly what The Campaign Concept is for. We design the idea — narrative, boards, casting and styling guidelines, the verbal line — and your photographer shoots it. We can also bring your photographer into a full production while we lead the strategy and creative direction. Either way, your team stays your team.
How fast can this happen?
Campaigns are scoped to your launch date. Collections wait for no one — tell us the date on the call and we’ll tell you what’s possible before it, honestly, including when the honest answer is “not this one.”
What does it really cost?
The Campaign Concept is €1,800, fixed. Production packages start from €3,900 and are scoped to the size of your rollout. Models, styling, studios and other third-party costs are quoted separately and agreed before production begins — no surprise line items at the end.
Is my brand too small for a campaign?
A campaign is an idea repeated with intent — it doesn’t need a big budget to exist. BLOOM was shot in a studio apartment with a projector for lighting. The idea did the heavy lifting, and you’re allowed to start that small.
Do you also run the ads?
No — we design the campaign and the assets; you or your media person run the distribution. The assets arrive named and sized per channel, so handing them to whoever presses the buttons is the easy part.
What if I only need part of it?
Then order just that part — the menu has starters and sides, not only mains. Everything we make is built to be added to later, so nothing gets thrown away.
Do you work outside Lithuania?
Yes — remotely, across borders and time zones. Fashion, beauty and culture are where we’re most at home, but any founder-led brand with something to say is welcome. Vilnius is just where our kitchen is.
[ Book ]

Pick a time


Twenty minutes, free. Bring your launch date. We’ll bring one or two first thoughts on a campaign for your brand — yours to keep whether we work together or not. No strings attached, like a cordless phone.

If the calendar doesn’t load, book directly at cal.eu/rebelmore/the-first-call.